Kerala has always been a popular tourist destination. The iconic rise of this southern state as a tourist’s paradise, has only continued to cover more aspects over the years. The timeless beauty of the palm fringed beaches of Kovalam and Varkala, the majesty of the undulating hills of Munnar and Vagamon, the serenity of the pristine backwaters of Kumarakom and Kuttanad, and the enchanting forests of Thekkady and Silent Valley will leave you bowled over. So it only seems natural to call Kerala ‘God’s own Country’.

Last year, Kerala Tourism bagged several honors and awards. A significant one was the India eGov 2.0 Award 2010 for the most user-friendly website. This partnership meet is the only tourism event that brings together the business fraternity and entrepreneurs behind the tourism products and services of Kerala. Recently, Kerala Tourism conducted a partnership meet at Hotel Accord Metropolitan, where137 tour operators from Chennai came together for a buyer-seller meet. The event began with a screening of the video commercial Your Moment is Waiting.

The event also gave us an insight on the traditional art forms of Kerala — Mohiniattam, Kathakali, Oppana and Theyyum — that are generally performed during temple festivals and celebrations. The vibrant attires, the ethnic jewellery, the artistic make-up and the spectacular stage settings made these performances memorable ones. The art forms of Kerala shed light on the rich cultural heritage of this land as well as the excellent talent of its people. This grand celebration of Kerala was followed by a sumptuous dinner.

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